Parco Storytelling Festival.
Brand guidelines.

This festival is about the ritual of telling stories. Parco is the italian word for park. Originally, the event focused on written literature and the aim was to free it from the confinements of roofs and walls, to exist in the open space our mind needs in order to be creative. This edition broadens the concept of storytelling including performative arts like theater, music and dance.

Mysticism and ancient secrets will keep up that fundamental veil of mystery and awe. The events will take place from sunset to late in the night, in streets, parks and gardens. The city will be especially illuminated, recreating the feeling of the unknown that our ancestors felt when gathered around a bonfire, telling stories.

Client
Parco Festival
Area
Branding and graphic design
Role
Art director and graphic designer
Agency
Ficus
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